This client www.essentiallycoffee.com.au is a franchisor distributing coffee machines. The company also services the machines both in the field and in the service centre. Customers purchase associated consumables on a regular basis.  The warehousing, distribution centre is some 1000 km from Head Office. The client has a geographically dispersed, direct, mobile van based sales force as well as franchisors. Some of the challenges...